The potential impact of marketing automation software for your business is enormous. In fact, 80% of businesses that implement marketing automation see an increase in leads and 77% an increase in customer conversions. What many overlook, however, is what it really takes behind the scenes to hit such numbers and get a positive ROI from marketing automation. Ultimately, benefiting from marketing automation isn't just about finding the right software tool. The people who manage the tools are by far the most important. People are the most important aspect of marketing automation success because they can often be the hidden saviors or the hidden cost of running your system.
Marketing Automation ROI Basics Investing in marketing automation technology may be the best choice you've ever made, or it may fall flat. To get a return on investment, it's important to have the right tools and the right people to execute them. And with nearly 60% of marketers recently saying they don't feel like they're using their automation tools to employee data their full potential, optimizing technology and processes is more important than ever. . The first place to start is some basic marketing automation ROI considerations. Investing in Marketing Automation - The Inputs Think about all the elements of a marketing automation program and what they cost.
This is the first step in calculating your marketing automation ROI. While it can be a complicated matrix, getting a return on your marketing automation investment means first considering the inputs, including time, money, ideas, and people. Weather Time can be converted into money, yes, but getting up or improving your marketing automation also takes time. Integration, training, day-to-day platform management, strategy creation, content creation… all of this takes time. Money Of course, money is one of the most obvious parts of the marketing automation equation.