Only this information can give you a very interesting view of what is happening on your site. What's important to know is that when you right-click on any node, you can choose to select it in the data lab. Want to know what that single page at the top is and why there's only one link to it? Right click and view it in the data lab (it's a sitemap, FYI). You can also do the same in reverse. If you don't see an individual page appear, you can find it in the data lab and right-click on it and select it in the overview. What this visualization gives us is an ability to quickly locate anomalies in the site, determine which pages are grouped together in specific ways, and find opportunities to improve
PageRank flow and internal link weight. And you're not so limited In this article, we have only reviewed one application, but there are many more - we just have to use our imagination. Why not pull your Moz Page Authority or inbound organic traffic from Google Analytics and jewelry retouching service use that as a sizing metric to see which sections of your site are driving the most traffic and help spot issues in your internal link structure? Why not combine the page weight metric that Patrick Stox was working with in his article and merge the sizing of your pages by their incoming traffic?
With the right tweaks, you can get a sense of the correlation between internal page strength calculations and traffic. If there is a stat that can be attributed to a page or link, it can be used here. Think about how it makes sense to display visually, and follow the process above and do it. And that's just the tip of the iceberg. One of the most powerful things I've used this tool for is to help predict what will happen to a site after a major change to its internal linking structure. But that's the subject of next month's article! The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.