The Double Eleven Shopping Carnival originated in 2009. Today, "Double Eleven" has become a landmark moment for online shopping in China. It is also the biggest shopping Portugal Phone Number List carnival for Chinese consumers, and it is also the peak consumption time of the whole society. "Double Eleven" was born in Alibaba. According to Zhang Yong, the son of Portugal Phone Number List Ali Xiaoyao, in September 2009, the Alibaba e-commerce team planned to hold a shopping festival, which would allow netizens to have a shopping spree every year.
After discussion, the e-commerce team found that November is more suitable for a shopping festival, because in most parts of the country in November, from Portugal Phone Number List autumn to winter, consumers need to purchase a large number of daily necessities, Portugal Phone Number List such as clothing, shoes, quilts, etc. In 2018, there is no major holiday in November, and the shopping festival can give people an opportunity to relax and relax. After locking in November, the Ali team began to determine the date, but there was no suitable holiday in November.
After searching domestic and foreign countries, Portugal Phone Number List we found that there is a Singles Day abroad. On November 11 every year, because "1111" is easier to remember, Ali's own family The shopping festival is set on this day. Although only 27 brands Portugal Phone Number List participated in the "Double Eleven" in the first year, the sales reached 52 million, which is more than the usual Taobao Mall sales; and due to the excessive pressure, there were also explosions. After a small test, it achieved miraculous results, which strengthened the confidence of the Ali team to continue