Custom Audiences in Facebook allows you to replicate your development funnel stages in Facebook. In the example below, I've illustrated exactly how it works. nurture Facebook leads down the funnel A prospect sees an ad for the performance workbook on Facebook, clicks on it, and runs the workbook. This Jordan Phone Number List perspective is now part of a new audience; let's call this group "Grader Run". Thanks to our custom audience, the prospect will no longer receive ads for the Performance Grader. Instead, they're taken to a free trial: a logical, value-driven progression towards the Jordan Phone Number List end goal of becoming the next big WordStream customer. #9: Leverage Exclusive Audiences Exclusive audiences are the backbone of some of the other techniques and tips I've covered today, so it makes sense that they appear on the list.
As the name suggests, this is the audience equivalent of negative keywords. They allow you to segment the groups of prospects you are Jordan Phone Number List targeting by using membership in other groups of prospects you are targeting as a distinguishing feature. How does this help me nurture prospects? Excellent question. Let's say I have a 60-day remarketing audience and a 90-day remarketing audience, and I have different offers for each audience. ppc nurtures exclusive audiences Exclusion audiences allow me to Jordan Phone Number List show a different ad/offer to each of the two groups, even if those prospects in the 90-day audience are also members of the 60-day audience.
They won't see the 60-day offer; instead, they'll only ever see the 90-day audience-exclusive offer: the offer tailored to those prospects. Note: You can use this technique to Jordan Phone Number List exclude other types of audiences, like previous buyers, as well. #10: Use lookalikes and lookalike audiences to fill your funnel with better prospects What's better than trying to convey the value of your product or service to strangers on the internet? Attempting to convey the value of your business or service to Jordan Phone Number List strangers who bear a striking resemblance to your existing customers is what! lookalike audiences feed lookalike audiences Lookalikes (Facebook) and Lookalike Audiences (AdWords) allow you to leverage existing audience and customer data to discover new leads. How does this help me nurture prospects?